Assistant Manager, Digital Marketing
Job Summary
Assistant Manager, Digital Marketing is responsible for assist the Manager, Business Development & MarCom on managing the design and implementation of a range of online & offline communication strategies and supporting top management in growing Forte Laos’ business.
key Responsibilities
The responsibilities of the Assistant Manager, Digital Marketing should include the following:
- Drive marketing strategy and plans to maximize awareness, purchase, engagement and loyalty for Forte products across all business units.
- Manage marketing and communications activities across all platforms, formats and media (eg digital, apps, print, out of home, events, CSR etc.).
- Work with team members and relevant colleagues to generate and track reach, engagement, enquiries and leads.
- Develop innovative content and storytelling that motivates, inspires and educates.
- Develop product proposition and messaging in both Lao and English.
- Develop content publishing calendar and coordinate workflows with designers, agencies etc.
- Write, edit and publish content (eg product copy, brochures, scripts, articles, social media posts, webpages, email newsletters, etc).
- Manage end-to-end content production, including engaging, briefing and review of photography, videography or design services.
- Ensure that all marketing materials (digital or physical) adheres to Forte brand guidelines, editorial style guide, tone of voice and visual style, and information is accurate and timely.
- Proactively collaborate with fellow marketing team members, other departments, stakeholders and clients to ensure fully integrated campaigns which meet marketing goals.
- Present regular reports on marketing performance results and recommendations (e.g weekly/monthly/annually).
- Manage marketing budget and expenditure to ensure cost-effectiveness.
- Analyze market research and keep up to date with marketing trends and developments to ensure continuous improvement and innovation.
- Any other duties as required or assigned by the Line Manager.
Business Development
- Support Manager, Business Development & MarCom, CEO and HODs to formulate business development plans and growth projections.
- Identify market opportunities through meetings, networking, researching prospective accounts and other channels.
- Meet existing and potential clients and building positive relationships, and referring potential leads to the sales team.
Job Requirements
Experience and Qualification:
- Have prior experience in a similar role.
- Familiarity with design software e.g., Illustrator, Photoshop, etc.
- Proficient in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel.
- Strong knowledge of content development and SEM.
- A strong network of PR and media contacts would be highly advantageous.
- Have exceptional verbal & written communication skills.
- Have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
- Have excellent interpersonal skills and are adept at building relationships with different stakeholders.